Totally core middle England.

TV: ..if children are put in a position where they've got a bit of responsibility,

I think they'll rise to that challenge, I really do.

Can I get her in for a sort of one-to-one? Why not?

Yeah absolutely, I can get... Precis the focus group.

Make it a bit more...focussed.

Everybody else basically agrees with what she says.

It's a very good way to work,

I like this, just cut out all the extraneous stuff, you know,

just the facts, man, you know so just the protein, Atkins government.

OK, I'll get her in.

And in fact here they are now.