She should be taking the PM's lunch money and using his arse as a fruit machine,

not practising throwing a straw frisbee in slow motion!

I don't think you got enough cuddles as a child.

So how do we engage with this demographic?

The first thing is, is first of all, knowing who we're talking about,

then finding a name for them.

People who would do something for nothing.

They are mugs. Mugs do something for nothing.

Erm, how about, "deserving work force"?

OLLY SNORTS

Why are you laughing, does it sound a bit Pravda-ish?

What, handbags?

Pravda! Soviet newspaper.

This is the sort of person, they find an umbrella on a bus,

they go all the way to the depot just to give it back.

They're commuters, they are the street pounders,

street walkers, er...

You can't call them "street walkers"!

They're the people who deal with the little stuff, erm...

Wombles. Honest Wombles. Everyday Wombles...?

Sorry, I've just got to take a call. Erm, straights?

No. No? No, of course, sorry.

Commuting Champions?

Inter-rail... Human inter-railers...

"Human inter-railers"? That's inter-railers.

Er, everyday superstars...

All-British supremes...

Fuck, that sounds like a racist tribute band.

Ordinary people with, with something special about them,

with a special power. Please, don't say "special".

Don't say special. No, but, you know, like, people as superheroes.

Iron people, spider people... They're just regular citizens

but they have this, that one special quality

that makes them like Batman or Batpeople. Erm, the quiet...

Batpeople.

Quiet Batpeople?